Mission statement
The purpose of Mind Body and Bike is to create a consciousness and a new reality in the relationship we have with the bicycle. We want to transform the general thinking towards the bicycle and change the behavior in regards to it, similar to the ones in Northern Europe and in Asia. We intend to create a drastic shift in perception and behavior, and transform our view of it from usage for recreation and diversion to one that includes an appreciation for its healthy, ecological and transportation value and its positive social impact.
The company will provide on line workshops on bike maintenance such as preventing flats and changing flats including adjustments on breaks and gears. We will provide riding lessons and on how to best handle and maneuver your bicycle on the road, streets, sidewalks, alleys and grassy areas.
These lessons will be provided at school sites and parks by expert riders. We will also provide communal awareness rides as well as maps of the bike lanes throughout the city. We aim to develop and forge partnerships with the city and private agencies to construct a strong cohesive bond and commitment to assist and help develop the awareness and conscientiousness needed to fabricate and promote the new paradigm.
We need to dispel any negative views towards using the bicycle, such as, an association with the Homeless or for people who can’t afford cars or even public transportation. The creation of a healthy and enthusiastic positive view towards bicycles must be created. It needs to be associated with good sound practical thinking. It also must include coolness and a cultural attractiveness about it. We need to present it with a new reintroduction to the culture at large.
The bicycle must have new life injected into it. It needs to enter a new phase in its existence. It is a modern-like work and play horse. An advertising campaign must reintroduce it as a great old idea adapted for its modern and future usages. Not only is the bicycle fun for children and very healthy for adults, the bicycle can be used as a tool for work itself. It can be used in many different aspects of our lives, from grocery shopping and running errands to going out to the local shops and businesses and a great alternative the night life.